India still does not have a true standard sizing system.
Even today, most fashion brands operating in the Indian market rely on US and UK size frameworks — loosely adapted, frequently estimated, and almost always inconsistent.
The Indian body is not the Western body. Not in structure, proportion, or posture. It is this fundamental disconnect that lies at the heart of why shopping, especially online, is a hit or a miss.
Why Fast Fashion Fits Are So Unpredictable
When you examine fast fashion closely, you begin to realise that their “sizes” are not, in fact, sizes at all — they are ranges.
A single medium may attempt to accommodate:
• multiple bust measurements
• multiple waist ratios
• multiple shoulder widths
• multiple heights
Now introduce fabric behaviour into the equation — how a material drapes, stretches, holds its form, collapses, or flows — and suddenly, that size chart becomes almost impossible for a customer to decode.
You are not choosing a size. You are taking a gamble.
Which is why online shopping so often ends with the familiar refrain:
“It looked better on the model.”
Why Custom Clothing Will Always Look Smarter
Clothing is not merely about covering the body.
It is architecture.
Engineering.
Design.
Movement.
When a garment is created to your measurements, something profound shifts:
• the shoulder settles where it should
• the waist meets your natural line
• the fabric behaves exactly as intended
• the silhouette becomes effortless
• the entire ensemble suddenly feels more refined.
Custom clothing requires time.
It calls for intention.
It demands a slower, more considered process.
But the outcome is not simply a better fit, it's a stronger presence.
What WARRA Does Differently
At WARRA, measurements are the foundation of everything we build.
We do not believe in forcing bodies into garments.
We design garments around bodies.
Every piece we create begins with one essential truth:
Every body is different.
Everybody is different.
Yes, our process takes longer.
Yes, it requires greater care & demands uncompromising precision.
But the result is clothing that doesn’t merely fit but rather belong to you.
In a world obsessed with speed and volume,
we choose intention, craft, and individuality.
Because one size never fit all.
